Undercover Insights
Undercover Insights

What makes us human?

Helping teams unlock clarity by translating research into actionable strategies.

 

BRAND OBJECTIVES

We believe strategies are rooted in research, otherwise they feel more like guesses.

  • Concept Testing

  • UI /UX Research

  • Ideation Sessions

  • Message Testing

  • Content Strategy

  • Brand Positioning

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  • Naming Research

  • Prototype Evaluations

  • Brand Refresh

  • Consumer Journey

  • Mock Trials

  • Other Random Requests…

 

Think of us as your extra arm for creating, shaping, and validating ideas, language, and direction.

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ACCESS HIGH-QUALITY PARTICIPANTS

To cultivate articulate conversations, we conduct our own in-house recruiting specializing in finding extra creative participants and niche audience segments.

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MODERATE IN-DEPTH SESSIONS

To uncover the why beneath the why, we ask in-the-moment questions to capture the underlying thing that might have been missed.

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Experimentation and Innovation

We conduct end-to-end projects or simply plug into places where brands want to move faster, reduce friction within their current process, or add more out-of-the-box thinking.

We work collaboratively and creatively to inspire innovative ways of strengthening your connection with consumers.